An Australian campaign group has launched a ‘No Gender December’ pledge, asking parents to boycott toys that enforce gender stereotypes.

Play Unlimited is behind the push to remove the unnecessary division of toys as being ‘for boys’ or ‘for girls’.

As the festive period approaches, the group has launched a site that calls on visitors to take a pledge; publicly declaring their commitment to avoiding stereotypes while shopping for gifts for children.

“Kids shouldn't learn that certain toys are off limits for them because of their gender,” the organisation said.

“With an increasing focus on the damaging effects of gender stereotypes, it’s important for legislators to appreciate the impacts at an early age being made by the marketing of toys,” Play Unlimited co-founder Thea Hughes said.

“We are calling on politicians to stand by Australia’s support of the UN’s Convention on the Rights of the Child and legislate against the marketing of toys along gender lines.”

The Greens spokesperson for women, Senator Larissa Waters, has thrown her support behind the initiative, citing the very real risks of forcing young minds into a box.

“Out-dated stereotypes about girls and boys and men and women, perpetuate gender inequality, which can feed into very serious problems such as domestic violence and the gender pay gap,” Senator Waters said.

“I’ve established a Senate Inquiry into domestic violence in Australia, which has recently heard from women’s refuges and legal centres about the tragically high and increasing demand for their services.”

Prime Minister Tony Abbott and Queensland MP Bob Katter – both big fans of ‘traditional’ societal boundaries – have rejected the campaign.

Mr Abbott described his philosophy as: “Let boys be boys, let girls be girls”, in an interview with Channel Nine.

Mr Katter was unimpressed with the campaign, and could not resist the opportunity to espouse the complete opposite view.“I certainly don't believe in that kind of political correctness,” he said.

“I think all the presents I have anything to do with - all the boys are getting guns and the girls are getting dolls,” Mr Katter told the ABC.

“Viva la difference.”